Senior Lifecycle Marketing Manager
New
T
TalkiatryMental Health
RemoteFull-TimeSenior
Salary145,000 - 185,000 USD per year
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Job Details
- Experience
- 5 to 8 or more years
- Required Skills
- SQLData AnalysisSnowflakeA/B testing
Requirements
- 5 to 8 or more years of experience in growth, lifecycle, or performance marketing.
- Strong SQL proficiency and experience operating in data warehouses (Snowflake preferred).
- Proven experience designing, measuring, and iterating on structured experiments with a focus on incrementality.
- Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation.
- Genuine curiosity about AI and ML applications in marketing, such as predictive modeling and propensity scoring.
- Ability to evaluate AI outputs critically, monitoring for model performance and drift.
- Comfort testing new tools quickly and separating real lift from noise.
- Strong problem-solving skills with the ability to translate complex data into clear business recommendations.
Responsibilities
- Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels.
- Analyze funnel performance to identify gaps, diagnose segment and state-level variation, and translate findings into prioritized, data-backed improvements.
- Test and evaluate AI-powered capabilities such as send-time optimization, predictive segmentation, and dynamic content.
- Partner with Data, Engineering, and Operations to integrate machine learning signals into lifecycle triggers.
- Own the analytical layer for lifecycle performance, including building dashboards and writing SQL queries.
- Lead through influence across Product, Operations, Marketing Operations, Data Engineering, and Creative teams.
- Collaborate with Creative on messaging hypotheses and content strategy based on behavioral data.
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