Senior Manager, Growth Marketing (New Ventures)
New
P
Pomelo CareHealthcare
Fully remote work flexibility (within the US)Full-TimeManager
Salary$130,000-$150,000
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Job Details
- Experience
- 3-5 years of experience in DTC growth marketing
- Required Skills
- Data Analysis
Requirements
- 3-5 years of experience in DTC growth marketing with deep hands-on experience in acquisition.
- Demonstrable experience in a 0-1 growth environment, including testing, iterating, and scaling channels from scratch.
- Proven experience owning and operating offline channels and partnerships (podcast, radio, TV, direct mail, or affiliates).
- Strong balance of creative ideation and data-driven decision making.
- Excellent analytical skills, including experience in forecasting, financial modeling, and data analysis.
- Exceptional written and verbal communication skills.
- Ability to thrive in ambiguity and move quickly from idea to test.
- Retention marketing experience is a huge plus.
- Experience in women’s health or regulated industries is a plus.
- Comfort stepping into content creation when needed.
Responsibilities
- Partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing.
- Execute DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates.
- Build a high-velocity testing and optimization engine, creating ads and running iterative tests to drive fast learning.
- Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency.
- Lead and manage agency relationships and external partners to ensure performance improvements.
- Partner with Product teams to identify friction points and optimize end-to-end funnel conversion.
- Collaborate with Clinical and Operations teams to build patient trust and achieve satisfaction goals.
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