Senior Growth Marketing Manager (Subscriptions)
New
D
DuckDuckGoOnline Protection
Secondary Locations: USA (Remote)Full-TimeSenior
Salary$178.5K; $178.5K • Offers Equity; Annual Compensation: Annual Compensation $178.5K • Offers Equity
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisProduct ManagementA/B testing
Requirements
- 7+ years of experience in digital advertising roles.
- 2+ years of experience in paid acquisition for freemium consumer subscription apps.
- Demonstrated experience with strategic planning and execution in digital marketing platforms like app store ads and paid social.
- Hands-on expertise standing up paid subscription programs from scratch.
- Proven track record scaling subscriber growth profitably against LTV and payback.
- Experience partnering with Engineering and Product to build landing pages, funnels, and product experiences.
- Advanced analytical and measurement abilities including incrementality testing and modeling.
- Ability to execute complex and ambiguous projects across strategy and tactics.
- Excellent verbal and written communication skills.
- Must be able to attend meetings on camera via video conferencing.
- Ability to travel at least twice a year for company meetups and retreats.
Responsibilities
- Manage high priority marketing campaigns including planning, execution, testing, and optimization.
- Drive profitable acquisition of paid subscribers for the DuckDuckGo subscription product.
- Execute in-market tests for new creative and messaging.
- Launch new ad channel tests and measure incremental lift.
- Partner with Engineering and Product teams to build and optimize landing pages, funnels, and product instrumentation.
- Perform complex data analysis using app economics such as LTV and payback modeling.
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