Senior Growth Marketing Manager, Commercial/Mid-Market
New
O
OutreachB2B SaaS
United StatesFull-TimeSenior
Salary$125,000 - $140,000 a year
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Job Details
- Experience
- 7+ years
- Required Skills
- Artificial IntelligenceData AnalysisSaaS
Requirements
- 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations.
- Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing.
- Demonstrated experience applying AI and automation to improve and scale marketing processes.
- Track record of developing and executing go-to-market and campaign strategies focused on measurable business outcomes.
- Strong focus on revenue and pipeline impact.
- Experience working cross-functionally with sales, product marketing, and revenue operations teams.
- Strong analytical and executive communication skills.
- Ability to present insights and recommendations to senior leadership.
Responsibilities
- Define and execute GTM programs for Commercial and Mid-Market segments.
- Develop segment positioning, messaging, and targeting strategy.
- Build 1:1 and 1:Few account-based marketing programs.
- Partner with sales leadership on account selection and pipeline acceleration.
- Own campaign planning and execution across channels to drive pipeline.
- Measure campaign performance against pipeline and revenue targets.
- Leverage AI and data to optimize campaign efficiency and effectiveness.
- Develop and deliver segment-specific resources to enable field sales teams.
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