Senior Growth Marketing Manager (Subscriptions)
New
J
JobgetherMarketing
Based in the United StatesFull-TimeSenior
Salary$178,500 USD, plus stock options.
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Job Details
- Experience
- 7+ years
- Required Skills
- Data Analysis
Requirements
- 7+ years of experience in digital advertising or growth marketing.
- 2+ years of experience focused on paid acquisition for freemium consumer subscription applications.
- Demonstrated expertise in app store advertising, paid social, and mobile app networks.
- Ability to build paid subscription acquisition programs from the ground up.
- Proven experience optimizing growth against LTV and payback metrics.
- Experience partnering with Product and Engineering to optimize funnels, landing pages, and tracking infrastructure.
- Strong analytical skills including incrementality, lift testing, and experimentation.
- Excellent communication skills for explaining recommendations and trade-offs.
- Ability to work autonomously and take full ownership of projects.
- Ability to participate in video meetings.
- Ability to attend approximately two in-person company gatherings per year.
- Successful completion of a background check.
Responsibilities
- Lead the planning and execution of growth marketing initiatives designed to profitably increase paid subscribers.
- Manage high-priority campaigns end to end, including strategy, channel selection, execution, and post-campaign analysis.
- Identify and launch new paid acquisition channels such as app store advertising and paid social.
- Develop and execute tests across creative concepts, messaging, and positioning to improve conversion.
- Partner with Product and Engineering to optimize landing pages, acquisition funnels, and marketing instrumentation.
- Analyze subscription economics using metrics such as LTV, payback, and incremental lift to guide investment.
- Design and interpret experiments measuring incremental impact.
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