Email Marketing Manager (FitMe)
New
G
GismartHealth & Wellness
Let you work anywhere in the worldFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 2 years
- Required Skills
- A/B testingCRMData analytics
Requirements
- At least 2 years of professional experience as an email marketing manager.
- Demonstrable experience in B2C product or performance marketing.
- Practical, hands-on experience with email/CRM marketing platforms (e.g., Reteno, ESputnik, SendPulse).
- Proficiency in campaign setup, audience segmentation, and building automated email flows.
- Strong understanding of marketing funnel construction principles.
- Proven experience conducting A/B tests to improve conversion metrics.
- Analytical mindset with the ability to track and optimize key metrics like open rate, CTR, and conversion.
- Experience working with project managers to define requirements and implement new email functionality.
- High attention to detail with experience managing system (transactional) mailings.
- Strong sense of responsibility and reliability.
Responsibilities
- Set up and launch email campaigns using the Reteno platform.
- Achieve mutually agreed upon quantitative revenue targets.
- Restructure email marketing infrastructure, including remarketing flows for users who abandoned the quiz.
- Develop and execute segmentation strategies and automated email flows.
- Conduct A/B tests to optimize performance across the entire email marketing funnel.
- Implement thematic campaigns and ensure the stability of risk metrics.
- Collaborate with project managers and the web development team to request and implement new functionality.
- Maintain and support system (transactional) email mailings.
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