Digital Marketing / Performance Marketing Manager
New
P
PavagoDigital Marketing
Nigeria. Philippines. South Africa. India. Ghana, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- Data AnalysisGoogle AnalyticsDigital MarketingA/B testing
Requirements
- 2+ years of experience in digital marketing or performance marketing.
- Hands-on experience managing paid advertising campaigns.
- Proven experience with platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Deep understanding of digital marketing metrics (CPL, CAC, CPA, ROAS, CTR, conversion rates).
- Demonstrated experience managing advertising budgets.
- Proficiency in analyzing campaign data to make optimization decisions.
- Strong understanding of audience targeting and campaign testing methodologies.
- Strong communication and reporting skills.
- Professional working proficiency in English.
- Ability to work effectively in a remote environment.
- Ability to work during U.S. business hours.
- Completion of a Spark Hire one-way video interview is required.
Responsibilities
- Plan, launch, and optimize digital advertising campaigns across Google, Meta, and LinkedIn.
- Monitor and adjust budgets, bids, targeting, and campaign structures to ensure alignment with revenue goals.
- Analyze key performance metrics including CPL, CAC, ROAS, and conversion rates to drive efficiency.
- Conduct audience, keyword, and market research to identify new targeting opportunities.
- Collaborate with stakeholders on creative direction, ad copy, and landing page optimization.
- Manage and troubleshoot conversion tracking and attribution across digital channels.
- Design and execute structured A/B tests across creatives, messaging, and landing pages.
- Prepare regular reports to communicate campaign results and data-driven insights to leadership.
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