Vice President of Marketing
P
PatientIQHealth technology
United StatesFull-TimeVp
SalaryCompetitive base salary and performance-based variable compensation commensurate with VP-level marketing leadership in B2B health technology. Equity participation, full benefits (medical, dental, vision), 401(k) with match, and a professional development budget are included.
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Job Details
- Experience
- 8–12+ years of B2B SaaS or health technology marketing experience, with at least 3 years in a VP-level or equivalent leadership role
- Required Skills
- HubSpotCRM
Requirements
- 8–12+ years of B2B SaaS or health technology marketing experience.
- At least 3 years in a VP-level or equivalent leadership role.
- Expert-level HubSpot proficiency including pipeline ops, attribution, and CRM integration.
- Experience managing paid channel programs with direct ROI accountability.
- Full-stack marketing leadership experience across brand, demand gen, content, web, and events.
- Track record of hitting pipeline contribution metrics and demand generation targets.
- Experience managing and scaling a high-output team.
- Healthcare SaaS, digital health, or clinical technology marketing experience is highly preferred.
- Familiarity with health system buying cycles and clinical-administrative stakeholder mapping.
- Experience with specialty conference marketing and CMS regulatory programs.
Responsibilities
- Drive qualified pipeline across Provider, MedTech, and Marketplace segments to meet annual commercial growth targets.
- Build and manage paid channel strategy, including LinkedIn and Google Ads, with accountability for CAC and pipeline ROI.
- Execute account-based marketing strategy for the enterprise segment to compress sales cycles.
- Lead company repositioning as the outcomes intelligence platform across all products and segments.
- Develop and maintain segment-specific messaging frameworks for health systems, specialty practices, and device manufacturers.
- Define and report marketing KPI frameworks and ROI standards to commercial and executive leadership.
- Lead and scale the current marketing team, including website/content, demand generation, and event leads.
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