Vice President of Marketing
New
J
JobgetherConsumer Products
Based in the United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 15+ years
- Required Skills
- LeadershipCRMData analytics
Requirements
- 15+ years of professional marketing experience.
- At least 3 years leading brand and/or integrated marketing functions within consumer products.
- Proven success leading multi-channel campaigns across social, earned media, retail, and digital channels.
- Deep understanding of U.S. parent and caregiver audiences.
- Demonstrated ability to build brand awareness and drive retention.
- Strong commercial acumen connecting brand investment to growth outcomes.
- Significant experience leading and developing senior, diverse marketing teams.
- Strong executive presence and ability to influence senior stakeholders.
- Proven ability to operate within complex, matrixed global organizations.
- Strong analytical capabilities using performance data to inform strategy.
- Willingness to travel domestically and internationally approximately 30–40%.
Responsibilities
- Own and execute the North American omnichannel marketing strategy across retail, e-commerce, DTC, and social channels.
- Develop integrated marketing plans that drive awareness, conversion, and retail sell-through.
- Partner with Sales and retail teams to align marketing investments with commercial targets.
- Build and lead a high-performing senior marketing organization across creative, social, PR, and lifecycle marketing.
- Establish vision, operating cadence, and performance standards for the regional marketing function.
- Lead social strategy including content, creator partnerships, and community engagement.
- Champion lifecycle marketing, CRM, and loyalty programs tailored to North American audiences.
- Represent North American marketing in executive forums to influence global strategy.
- Define and measure KPIs across brand health, retail velocity, and customer lifetime value.
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