Senior/Lead Product Marketing Manager
New
M
MimicaB2B SaaS
USAFull-TimeLead
SalaryGenerous compensation + stock options - aligned with our internal framework, market data, and individual skills.
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Job Details
- Experience
- 6+ years
- Required Skills
- Market Research
Requirements
- 6+ years of experience in product marketing or a closely related role within B2B SaaS.
- Relevant prior experience in product management, technical consulting, solutions consulting, software engineering, or other technically oriented roles is a strong plus.
- Experience bringing a new product, feature, or solution to market from an early stage and shaping its positioning from the ground up.
- Experience marketing complex enterprise software, ideally across multiple buyer personas and stakeholders.
- Strong product curiosity and the ability to understand technically sophisticated products in depth.
- Experience adapting a horizontal technology or platform story for different industries, use cases, personas, or customer segments.
- Excellent written communication skills and the ability to turn complex concepts into clear, polished customer-facing messaging.
- Strong research and analytical skills, with the ability to synthesize customer, product, competitive, and market inputs into a clear point of view.
Responsibilities
- Own and evolve positioning for Mimica’s products, capabilities, and use cases, translating technical concepts into differentiated and compelling customer-facing narratives.
- Partner with Product from early development through launch, defining target audiences, positioning, messaging, go-to-market strategy, and launch plans.
- Research customers, competitors, market trends, and emerging technologies to establish the ground truth behind our positioning and inform both Product and GTM strategy.
- Translate our core product positioning into narratives tailored to different industries, use cases, personas, enterprise segments, and customer needs.
- Develop high-quality messaging and assets such as one-pagers, product decks, website copy, launch materials, use-case narratives, and industry-specific collateral.
- Partner with Sales Enablement and Sales to provide the product insights, competitive intelligence, messaging foundations, and customer context needed to build effective talk tracks and sales materials.
- Work closely with Content, Demand Generation, and other Marketing functions to turn product and market insights into campaigns, thought leadership, events, and content.
- Establish repeatable frameworks, processes, and ways of working as one of the foundational hires on the team.
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