Product Marketing Manager, International Markets & Family Offices
New
A
AddeparFintech / Wealth Management
Remote, USAFull-TimeMiddle
Salary$106,000 - $166,000 (base salary) + bonus + equity + benefits
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Job Details
- Experience
- 3–6 years
- Required Skills
- Market Research
Requirements
- 3–6 years of product marketing or related go-to-market experience.
- Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
- Full-stack product marketer with experience developing market/audience insights, value propositions, and go-to-market strategies.
- Excellent storyteller, writer, and communicator with the ability to translate technical capabilities into clear customer value.
- Globally minded with the ability to adapt global narratives for regional differences.
- Experience partnering cross-functionally with Sales, Demand Generation, Relationship Management, and Product teams.
- Demonstrated ability to move between strategy and hands-on execution across multiple projects.
- Strong relationship-building and influencing skills.
- Ability to work independently, prioritize efficiently, and navigate ambiguity.
Responsibilities
- Develop and execute a product marketing strategy for the single-family office segment and for clients and prospects across EMEA, LATAM and APAC.
- Deepen understanding of SFO market dynamics, buyer personas, and the full client journey.
- Identify regional trends, competitive dynamics, and cultural nuances to inform go-to-market approaches.
- Partner with Sales, Relationship Management, and Demand Generation to identify priorities and execute coordinated programs.
- Define segment and regional positioning, crafting messaging that connects Addepar’s value proposition to target audiences.
- Develop and adapt content for regional use, including prospect-facing materials, sales enablement, and thought leadership.
- Measure program effectiveness and monitor the competitive landscape to refine strategies.
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