Senior Product Marketing Manager
New
I
Invicti SecurityApplication Security
United StatesFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of B2B product marketing experience
- Required Skills
- CybersecurityMarket Research
Requirements
- 7+ years of B2B product marketing experience, preferably in cybersecurity, application security, cloud security, or network security.
- Demonstrated experience leading complex product and feature launches from end to end.
- Strong portfolio showcasing positioning and messaging frameworks, competitive intelligence, and market narratives.
- Proven ability to translate technical concepts for diverse audiences, including C-level executives and technical teams.
- Experience presenting in webinars, conferences, and customer/sales meetings.
- Experience in analyst relations, including building relationships and supporting market reports.
- Ability to influence cross-functional stakeholders across marketing, sales, and product management.
- Knowledge of market research, segmentation, and competitive analysis including TAM/SAM/SOM development.
- Experience developing sales enablement strategies and materials.
- Analytical mindset with the ability to use data to inform strategy.
- Exceptional written and verbal communication skills.
- Bachelor's degree in Marketing, Business, Engineering, IT, or equivalent professional experience.
Responsibilities
- Develop and execute Go-To-Market strategies for platform and product features.
- Act as a product evangelist and lead end-to-end product and feature launches.
- Translate technical products into compelling, differentiated stories for C-level executives, security, DevOps, and engineering teams.
- Collaborate with marketing, product management, and sales to develop innovative demand generation programs.
- Conduct market research, segmentation, and competitive analysis to inform product positioning.
- Develop sales enablement materials to improve seller confidence and conversion rates.
- Utilize market evidence, customer insights, and performance data to inform strategy and decision-making.
View Full Description & ApplyYou'll be redirected to the employer's site
