Senior Product Marketing Manager
New
P
Picus SecurityCybersecurity
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience in B2B cybersecurity software product marketing
- Required Skills
- Cybersecurity
Requirements
- 3+ years of experience in B2B cybersecurity software product marketing.
- Deep understanding of the cybersecurity ecosystem.
- Specific expertise in automated pentesting, BAS, EDR/XDR, SIEM, RVBM, or Vulnerability Management.
- Proven success managing key initiatives with progressive career growth.
- Demonstrated ability to collaborate with product management to create effective market messaging.
- Experience translating technical differentiators into sales enablement outputs.
- Strong storytelling and presentation skills with the ability to distill complex capabilities into simple narratives.
- Ability to produce comprehensive long-form content.
- Proactive, inquisitive problem-solving nature suitable for a startup environment.
- B.S. degree or equivalent experience.
- Experience in technical or customer-facing roles (e.g., support, incident response, or systems engineering) is highly desirable.
Responsibilities
- Deliver crisp, differentiated product positioning and messaging that evolves with the market.
- Partner with Product Management to influence roadmap strategy and align on marketing initiatives.
- Monitor market trends, competitive intelligence, and the cybersecurity landscape to identify growth opportunities.
- Collaborate with sales and technical teams to refine value propositions and deliver high-quality sales enablement assets, training, and objection handling tools.
- Contribute to the Analyst Relations program and strategy to ensure market recognition.
- Define ICPs and personas to empower Growth, SDR, and Sales teams.
- Lead cross-functional product launch strategies and go-to-market execution.
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