Senior Product Marketing Manager
New
J
JobgetherK-12 Education
Based in United StatesFull-TimeSenior
Salary$120,000–$165,000, depending on experience.
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Job Details
- Experience
- 8+ years of product marketing experience
- Required Skills
- Market Research
Requirements
- 8+ years of product marketing experience, with ownership of strategy, positioning, and GTM execution.
- Proven track record of scaling a new product line through complex expansion motions.
- Demonstrated ability to use customer research, market intelligence, and win/loss insights to influence business decisions.
- Strong understanding of product launches, market segmentation, pricing, packaging, and adoption measurement.
- Exceptional storytelling and written communication skills to transform complex problems into compelling narratives.
- Strong executive presence and ability to build credibility across leadership and frontline stakeholders.
- Results-oriented mindset with the ability to take ownership and make strategic decisions.
- Experience partnering cross-functionally with Product, Sales, Customer Success, and executive teams.
- Strong analytical skills to translate qualitative and quantitative insights into practical recommendations.
- Genuine interest and commitment to becoming a subject-matter expert in K-12 education and chronic absenteeism.
- Willingness to travel approximately 20% for conferences and customer meetings.
Responsibilities
- Own the overall market strategy for the attendance product line, including positioning, messaging, segmentation, and value propositions.
- Translate research on chronic absenteeism and district needs into compelling narratives for education stakeholders.
- Partner with Product and leadership teams to influence pricing, packaging, and roadmap priorities based on market intelligence.
- Lead go-to-market planning, defining launch objectives, success metrics, and monitoring market response.
- Conduct win/loss analysis and customer research to inform actionable business recommendations.
- Enable Sales and Customer Success teams with competitive battlecards, ROI frameworks, and buyer-specific messaging.
- Represent the product line at industry events and conferences to engage with the education community.
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