Senior Product Marketing Manager - Surgent
New
U
UWorldEdTech
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementSEOMarket Research
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7+ years of experience in product marketing, B2B marketing, or a related discipline.
- Strong understanding of the professional services industry and buyer decision-making processes.
- Demonstrated ability to manage, develop, and set clear priorities for a team of direct reports.
- Proven experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs.
- Strong analytical skills with the ability to translate market and customer data into actionable strategies.
- Experience with SEO, SEM, email, and social media best practices.
- Excellent written, verbal, and presentation skills.
- Ability to collaborate effectively with Product, Sales, Marketing, and Executive Leadership.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Responsibilities
- Develop and execute comprehensive product marketing strategies for Surgent’s products and solutions.
- Establish clear product positioning, messaging, value propositions, and differentiation for key audiences.
- Lead go-to-market strategies for new products, features, and major enhancements.
- Partner with Product Management to influence roadmaps based on market trends and customer insights.
- Oversee SEO, SEM, email, social, web, and influencer marketing strategies for the assigned vertical.
- Lead a vertical marketing team to develop campaigns that generate awareness, engagement, and product adoption.
- Establish and monitor product marketing KPIs tied to business objectives.
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