- Own and evolve positioning for Mimica’s products, capabilities, and use cases, translating technical concepts into differentiated and compelling customer-facing narratives.
- Partner with Product from early development through launch, defining target audiences, positioning, messaging, go-to-market strategy, and launch plans.
- Research customers, competitors, market trends, and emerging technologies to establish the ground truth behind our positioning and inform both Product and GTM strategy.
- Translate our core product positioning into narratives tailored to different industries, use cases, personas, enterprise segments, and customer needs.
- Develop high-quality messaging and assets such as one-pagers, product decks, website copy, launch materials, use-case narratives, and industry-specific collateral.
- Partner with Sales Enablement and Sales to provide the product insights, competitive intelligence, messaging foundations, and customer context needed to build effective talk tracks and sales materials.
- Work closely with Content, Demand Generation, and other Marketing functions to turn product and market insights into campaigns, thought leadership, events, and content.
- Establish repeatable frameworks, processes, and ways of working as one of the foundational hires on the team.
Market Research