Product Marketing Manager
New
K
Keeper SecurityCybersecurity Software
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementCybersecurityMarket Research
Requirements
- 5+ years of B2B cybersecurity, SaaS-focused experience in a product/solutions marketing role
- Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
- Comfortable using AI tools to boost productivity and creativity, with strong judgment in validating output
- Proven experience with successful cross-functional product and feature launches
- Exceptional written and verbal communication and presentation skills
- Strong messaging skills
- Project management skills to manage multiple priorities in a dynamic environment
- Self-starter and a problem solver who works well within a team
- Innovative, fast-paced, energetic and a great team cross-functional collaborator
- Results-driven, analytical yet pragmatic, with a bias for action
- Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
Responsibilities
- Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
- Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
- Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products
- Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
- Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline
- Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
- Collaborate with channel partners to develop co-marketing initiatives and campaigns
- Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories
- Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth
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