Senior Product Marketing Manager
New
P
PaddleB2B SaaS Fintech
UKFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforcePrompt EngineeringMarket Research
Requirements
- 8+ years of experience in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling.
- Proven ability to translate complex, technical concepts into messaging for both technical and business buyers.
- Demonstrated track record of tying GTM strategy to measurable commercial outcomes, such as pipeline and revenue.
- Ability to align and influence cross-functional leaders without formal authority.
- Highly autonomous with the ability to manage multiple complex workstreams.
- Skilled writer capable of producing everything from positioning briefs to sales decks.
- Data-fluent with experience using tools like Salesforce or Amplitude to synthesize commercial insights.
- Advanced proficiency as a practitioner-level user of AI tools and agents for productivity and content creation.
- Experience with agentic workflows and prompt engineering.
- Strong analytical skills to build and interpret PMM dashboards.
Responsibilities
- Develop and maintain differentiated positioning and messaging for key product areas based on customer, market, and competitive insights.
- Lead end-to-end GTM strategy for major product launches, defining objectives and success metrics in partnership with Product and Sales teams.
- Create high-impact sales enablement materials including pitch decks, battlecards, and ROI tools to support the commercial team.
- Design and execute qualitative and quantitative research programmes, such as win/loss interviews and persona studies, to inform strategy.
- Own competitive intelligence by tracking competitor moves and synthesizing insights to equip the business to respond.
- Leverage AI tools and agentic workflows to accelerate research, content production, and competitive monitoring.
- Define and track a PMM measurement framework to prove commercial impact and align marketing activities with business outcomes.
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