- Build problem-led solution narratives and positioning for priority industries and use cases.
- Focus initially on one to two strategic verticals, adapting messaging to their specific customer problems, buying committees and business outcomes.
- Develop and own PubNub's Real-Time Infrastructure for AI positioning and messaging.
- Translate technical capabilities into clear customer value for developers, technical leaders and business stakeholders.
- Create sales and event enablement materials including decks, one-pagers, solution briefs, talk tracks, case studies and competitive messaging.
- Partner with Developer Relations and Product to ensure messaging is technically accurate, credible and grounded in verifiable product capabilities and customer proof.
- Equip account-based marketing (ABM), field marketing and sales programmes with tailored messaging for target accounts and industries.
- Research customers, competitors and markets to understand buyer problems and identify opportunities to strengthen positioning.
- Test buyer language, positioning and solution narratives and iterate based on customer feedback, campaign performance and conversion.
- Partner with Product and Legal to ensure customer-facing messaging remains accurate and on-claim.