Senior Manager, Analytics & Marketing Insights

New

Hi-Altitude BrandsDirect-to-Consumer, Health & Wellness

California, United StatesFull-TimeManager

Salary$125,000 - $145,000 (based on experience), bonus eligibility

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Job Details

7+ years in analytics, marketing analytics, or a related quantitative field.
Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field.
Deep expertise in subscription and DTC unit economics (CAC, ROAS, CPA, churn, LTV, AOV).
Hands-on experience with MMM, MTA, and incrementality testing.
Experience with attribution/analytics platforms such as Northbeam, Triple Whale, or Rockerbox.
Strong statistical modeling skills (churn, LTV, profitability).
Expert SQL and strong Python skills for transformation, automation, and modeling.
Experience designing and interpreting A/B tests and causal inference.
Experience with Power BI or similar BI platforms.
Proven ability to translate data into actionable business recommendations.
Strong communication skills with experience presenting to CEO/COO-level audiences.
Ability to work independently and manage long-term projects.

Own MMM, MTA, and incrementality testing across the full marketing funnel.
Analyze DTC channel performance and cross-channel halo effects using platforms like Northbeam.
Apply subscription and DTC economics (CAC, ROAS, LTV, churn, AOV, CPA) to drive marketing investment decisions.
Design and analyze A/B tests across CRM and marketing channels.
Build and maintain executive dashboards for marketing and customer performance.
Develop churn, LTV, profitability, and sensitivity models to inform business decisions.
Lead the transition from Power BI to a new, modern analytics/BI platform.
Establish data quality, governance, and metric standards.

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