- Write compelling, high-performing copy for paid media, landing pages, emails, SMS, product descriptions, blogs, and other digital channels.
- Craft persuasive direct-response and brand performance marketing content that highlights product benefits and drives conversions.
- Develop clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets.
- Optimize copy for SEO, engagement, and conversion while ensuring compliance with FTC & FDA regulations.
- Partner with marketing and content leads to maintain an organized content calendar and ensure deliverables are accurate and timely.
- Work with Product Development and CX teams to translate complex information into consumer-friendly messaging.
- Collaborate with Paid Media, Social, and Design teams to align copy with campaign goals and creative direction.
- Serve as a key proofreader for marketing assets and product labels to ensure quality and consistency.
- Use data-driven insights and A/B testing to refine ad copy, headlines, and messaging strategies.
- Monitor performance metrics like CTR and conversions to enhance copy effectiveness.
SEOEditingA/B testing