- Maintain and update performance tracking across platforms (Google Ads, Meta, Bing), ensuring accuracy in spend, conversions, CPA, and ROAS
- Document and organize A/B test results across creative, landing pages, and audiences to support ongoing optimization
- Ensure consistency in campaign naming conventions and UTM tracking
- Identify and flag data discrepancies or anomalies for review
- Pull and compile performance data from GA4 and advertising platforms on a daily, weekly, and monthly basis
- Support the creation of performance reports and summaries used in team syncs and strategy discussions
- Monitor key metrics (CVR, CPA, funnel performance) to maintain clear visibility into campaign performance
- Track and maintain competitive intelligence across ads, messaging, and offers
- Monitor platforms such as Meta Ad Library and Google Ads Transparency Center to identify trends and new competitors
- Research keyword trends and seasonal patterns within the health and wellness space
- Monitor ad account issues (disapprovals, delivery errors) and flag for resolution
- Organize and maintain creative assets with clear tagging and categorization
- Coordinate with design teams to ensure timely delivery of campaign assets
- Work closely with Media Buyers to support campaign execution and gain exposure to testing and optimization strategies
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