Senior Lifecycle Marketing Manager
New
L
LawnStarterOn-demand marketplace
Fully remote (US)Full-TimeSenior
Salary$120k-$150k
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Job Details
- Required Skills
- Artificial IntelligenceData AnalysisA/B testing
Requirements
- Advanced AI proficiency: demonstrable experience building and automating workflows, not just using LLMs for basic drafting.
- Hands-on technical capability: experience building canvases and managing campaigns directly within marketing automation tools like Braze.
- Strong analytical skills: ability to interpret significance tests, read data, and iterate based on performance results.
- Content creation: ability to write high-converting copy across email, SMS, in-app, and push channels.
- Operational ownership: experience debugging complex automated systems and monitoring production data.
- Ability to work independently: comfortable doing all execution work without relying on agencies or direct reports.
- Agility and adaptability: capacity to form strong hypotheses, test quickly, and pivot based on empirical results.
Responsibilities
- Own end-to-end strategy, roadmap, copy, execution, and measurement of customer lifecycle marketing across three brands.
- Implement high-impact AI solutions for segmentation, copywriting, campaign execution, and automated monitoring of transactional messages.
- Build and maintain campaign canvases directly within Braze.
- Develop and execute testing roadmaps for lead conversion, onboarding, retention, and winback.
- Collaborate with engineering and support teams to identify and resolve transactional message errors.
- Partner with the brand team to define and apply brand voice and design standards across existing message templates.
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