Senior Lifecycle Marketing Manager
New
G
G2Software Marketplace
Remote (US)Full-TimeSenior
Salary$140K - $170K; $140K – $170K • Offers Bonus; Total Earnings (Base + Bonus) $140K – $170K • Offers Bonus
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Job Details
- Experience
- 7–10 years
- Required Skills
- SaaSA/B testingCRMData analytics
Requirements
- 7–10 years of experience in lifecycle, retention, or CRM marketing.
- Proven experience in SaaS, digital marketplaces, or B2B environments.
- Demonstrated people-management experience in building and developing high-performing teams.
- Hands-on experience applying AI tools to email and lifecycle campaigns for segmentation or journey optimization.
- Expertise in marketing automation platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
- Strong analytical skills, including designing statistically sound tests and managing experimentation roadmaps.
- Experience driving cross-functional programs and influencing senior stakeholders.
- Hands-on ownership of SMS campaigns and collaboration with paid social.
- Experience in scaling high-impact programs from ambiguity.
Responsibilities
- Drive end-to-end lifecycle programs for software buyers and reviewers across G2, Capterra, Software Advice, and GetApp.
- Design and optimize onboarding, nurture, and reactivation campaigns across email and SMS channels.
- Apply AI tools to content generation, segmentation, and journey automation to scale lifecycle programs.
- Manage lifecycle metrics, including engagement, retention, and LTV, while executing an experimentation roadmap.
- Lead and develop the lifecycle team, establishing processes for prioritization, build, and measurement.
- Drive cross-functional alignment with Analytics, Product, and Content teams to ensure cohesive messaging and strategy.
- Coordinate cross-channel efforts, including email, SMS, and paid social.
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