Senior Integrated Marketing Manager, Wishlist
New
B
BabylistE-commerce and baby tech
Babylist is remote-first with team members across the U.S. and CanadaFull-TimeSenior
Salary$143,800 to $191,700 + target 20% annual bonus and competitive equity
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Job Details
- Required Skills
- Cross-functional Team LeadershipData analytics
Requirements
- Senior-level experience in an Integrated Marketing role.
- Proven success in leading through influence and cross-functional partnership.
- Experience in consumer marketing across email, push, SMS, paid media, and web platforms.
- Product marketing background with ability to turn feature roadmaps into customer narratives.
- Expertise in user research, data analytics, and journey mapping.
- Ability to direct editorial and content creation without owning the creative function.
- Skilled at directing GTM execution across Growth, Creative, and Corporate Communications.
- Demonstrated ability to drive business growth metrics.
- Proficiency in integrating AI tools into daily workflows to improve performance.
Responsibilities
- Own integrated GTM strategy for all Wishlist moments, including feature launches and seasonal campaigns.
- Conduct user research, market sizing, and journey mapping to drive Wishlist adoption.
- Direct editorial and content needs by briefing Brand, Creative, and Social teams.
- Partner across product and marketing squads to align roadmap with customer stories.
- Create internal playbooks, competitive analyses, and market opportunity assessments.
- Report progress and blockers to the Senior Director, Customer Marketing.
- Leverage AI tools daily to improve output and operational speed.
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