Senior Account Based Marketing Manager
New
D
DropboxB2B Marketing
Remote - Canada: Select locationsFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years of overall experience
- Required Skills
- Generative AICross-functional collaborationData analytics
Requirements
- 6+ years of overall professional experience.
- 4+ years of B2B marketing experience.
- 2+ years of direct experience executing ABM programs for enterprise or high-value accounts.
- Proven track record of independently owning ABM programs involving multiple buying-group members.
- Demonstrated experience launching coordinated campaigns across digital, email, content, events, and Sales outreach.
- Excellent writing and editing skills for landing pages, emails, and campaign assets.
- Strong analytical ability to interpret account, intent, engagement, and pipeline data.
- Experience partnering directly with Sales to map buying groups and execute programs.
- Experience forming campaign hypotheses and running structured tests to optimize results.
- Experience using generative AI to improve workflows while validating outputs and mitigating risks.
Responsibilities
- Develop and execute integrated 1:1, 1:few, and 1:many programs that engage priority accounts and generate pipeline.
- Design high-impact campaigns using personalized content, digital advertising, direct mail, events, and coordinated Sales outreach.
- Tailor messaging, offers, and experiences based on account fit, product usage, intent, and industry context.
- Partner with Sales to identify priority accounts, establish investment criteria, and resolve alignment challenges.
- Conduct experiments, test campaign hypotheses, and analyze pipeline results to continuously improve performance.
- Apply approved AI tools to streamline account research, campaign development, and marketing analysis.
- Create repeatable frameworks, templates, and playbooks for consistent adoption across products and segments.
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