Senior Manager, Global Digital Growth & Account-Based Marketing
New
M
MendixB2B Marketing
Boston, MAFull-TimeManager
Salary$115,000 - $165,000 a year
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Job Details
- Required Skills
- SalesforceData analytics
Requirements
- Significant experience in B2B digital demand generation, paid media, growth marketing, or ABM.
- Proven track record building and scaling global or enterprise digital marketing programs.
- Experience developing ABM strategies in partnership with Sales and BDR organizations.
- Experience managing paid media agencies and large digital budgets.
- Strong understanding of enterprise buying groups and engaging executive audiences.
- Proficiency with ABM and marketing technologies such as Demandbase, Qualified, and Salesforce.
- Demonstrated ability to connect marketing activity and investment to business outcomes.
- Strong cross-functional leadership and stakeholder management skills.
- Experience applying AI tools to improve personalization and campaign optimization.
- Excellent communication and executive-presentation skills.
Responsibilities
- Own global paid media strategy across search, social, display, and account-based channels.
- Develop and scale 1:1 and 1:few ABM programs and playbooks.
- Partner with Sales and BDR leadership to align target-account priorities and campaign messaging.
- Manage global agency relationships and set clear performance expectations.
- Shape the roadmap for the marketing technology stack, including Demandbase, Qualified, and CRM tools.
- Define and track campaign performance metrics, including account engagement, pipeline influence, and ROI.
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