Senior Growth Marketing Manager
New
P
Pinpoint Global CommunicationsB2B SaaS, RegTech
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Five or more years of B2B growth marketing, demand generation, product marketing, lifecycle marketing, or integrated marketing experience.
- Required Skills
- SalesforceHubSpot
Requirements
- 5+ years of experience in B2B growth, demand generation, or product marketing.
- Proven track record generating qualified meetings, demonstrations, and pipeline.
- Strong hands-on experience with HubSpot (landing pages, workflows, lead management, reporting).
- Excellent business writing skills with the ability to simplify technical or compliance concepts.
- Experience collaborating closely with sales teams.
- Ability to manage multiple priorities in a hands-on capacity.
- Data-driven mindset for funnel optimization and reporting.
- Experience in B2B SaaS, RegTech, InsurTech, or FinTech is a plus.
- Experience with account-based marketing (ABM) and enterprise campaigns is a plus.
Responsibilities
- Develop integrated campaigns for APEX MCS, Inertia CS, Vela LMS, and priority verticals.
- Define ideal customer profiles and execute account-based outreach.
- Build positioning, value propositions, and launch messaging.
- Create sales-enablement materials including presentations, ROI tools, and case studies.
- Manage HubSpot operations including landing pages, workflows, and Salesforce data flow.
- Monitor funnel conversion and perform A/B testing on audiences and messaging.
- Collaborate with sales on account follow-up and lead response processes.
- Execute pre-event, onsite, and post-event marketing campaigns.
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