Senior Performance Marketing Manager
New
O
OutreachMarketing Technology
Remote within the USFull-TimeSenior
Salary$110,000 - $140,000 USD
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Job Details
- Experience
- 7+ years of experience in growth marketing/performance marketing
- Required Skills
- SalesforceData analytics
Requirements
- 7+ years of experience in growth marketing or performance marketing.
- Demonstrated history of delivering measurable results through performance marketing.
- Proficiency with Google, YouTube, LinkedIn, and Bing platforms.
- Hands-on experience with CRM systems such as Salesforce.
- Strong proficiency with analytics tools and platforms.
- Ability to leverage AI-powered tools for media optimization, performance diagnostics, and audience segmentation.
- Exceptional communication and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Experience building ABM segments and campaigns is a plus.
Responsibilities
- Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs.
- Manage and optimize paid campaigns across channels including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta, and Connected TV (CTV).
- Lead the development and execution of new channel and campaign experiments to drive pipeline growth.
- Manage budget tracking, performance goals, and cross-functional collaboration to achieve business results.
- Monitor and report on key performance metrics including spend, revenue, ROAS, and budgets.
- Leverage customer segmentation and target market inputs to optimize media performance.
- Work closely with creative, product marketing, and sales teams to develop high performing ads.
- Manage multiple agencies while maintaining hands-on execution ability.
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