Growth Marketing, Senior Manager
New
C
ContinuedEdTech
Work anywhere in the US, must live in the US, Core US business hoursFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years in email marketing, growth marketing, or marketing automation
- Required Skills
- HubSpot
Requirements
- 6+ years of experience in email marketing, growth marketing, or marketing automation.
- Hands-on experience with a CDP, specifically Twilio Segment.
- Direct experience with marketing automation platforms such as Marketo, HubSpot, Klaviyo, or Customer.io.
- Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data.
- Solid familiarity with CAN-SPAM and privacy regulations.
- Experience working cross-functionally with data engineering, analytics, and product teams.
- Experience in a subscription or auto-renew business model.
- Active, hands-on use of AI tools in marketing workflows.
- Experience in a regulated or compliance-sensitive vertical like healthcare, education, or finance.
- Ability to work from home during core US business hours.
Responsibilities
- Lead the audience segment buildout and identity resolution rules within the licensed CDP.
- Own the end-to-end email marketing program, including campaign strategy, automation flows, and A/B testing.
- Establish data hygiene standards, compliance protocols, and list management across all mailing channels.
- Maintain a subscriber data governance framework in collaboration with the data engineering team.
- Align direct mail logistics with digital campaigns to ensure cohesive omni-channel targeting.
- Deploy AI tools for send-time optimization, predictive segmentation, and performance analytics.
- Manage reporting dashboards to connect marketing engagement to renewal rates and revenue.
- Evaluate and recommend new MarTech tools to support channel expansion.
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