Senior Performance Marketing Manager
New
F
FieldguideB2B Software
San Francisco, CA or Remote (USA)Full-TimeSenior
Salary$150K - $170K
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Job Details
- Experience
- 5+ years in B2B performance or growth marketing
- Required Skills
- HubSpot
Requirements
- 5+ years in B2B performance or growth marketing with direct budget and pipeline responsibility.
- Hands-on experience personally building and optimizing paid search and paid social campaigns.
- Deep understanding of full-funnel revenue tracking from MQL to closed revenue.
- Proven experience managing attribution models and event-based tracking.
- In-house CRO and landing page testing experience, including backlog prioritization.
- Advanced proficiency with HubSpot, Google Ads, Microsoft Ads, and LinkedIn Campaign Manager.
- Demonstrable experience managing vendors and agencies against specific metrics.
- Proven, specific experience utilizing AI workflows for marketing execution.
- B2B experience with multi-stakeholder sales cycles.
- Strong analytical skills with a data-driven approach to decision making.
Responsibilities
- Manage end-to-end paid search via Google Ads and Microsoft Ads to drive pipeline efficiency.
- Execute paid social strategies on LinkedIn Ads, including audience targeting, creative testing, and lead management.
- Oversee third-party media channels, including programmatic display, native, OLV, DOOH, and content syndication.
- Direct the conversion surface strategy, including landing page performance, CRO testing, and demo request funnels.
- Own the paid marketing budget, including channel allocation, monthly forecasting, and vendor management.
- Build full-funnel paid measurement systems in collaboration with RevOps and Marketing Ops to improve attribution.
- Implement AI-driven workflows to automate tasks and monitor spend or performance anomalies.
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