Sr. Manager, Marketing Programs and Communications
New
J
JobgetherHealthcare SaaS
Based in United StatesFull-TimeManager
Salary135,000 - 160,000 USD per year
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Job Details
- Experience
- 5–7+ years of B2B marketing experience
- Required Skills
- Project ManagementSalesforceWordPressHubSpot
Requirements
- 5–7+ years of B2B marketing experience in technology or SaaS environments.
- At least 2 years of experience in healthcare or healthcare SaaS.
- Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related discipline.
- Proven experience developing and executing integrated, multi-channel marketing programs.
- Strong understanding of digital marketing, email marketing, social media, content, webinars, events, and demand generation.
- Excellent verbal, written, and executive communication skills.
- Strong storytelling abilities to develop persuasive content.
- Experience with website CMS, marketing automation, and CRM platforms (e.g., Webflow, WordPress, HubSpot, Marketo, or Salesforce).
- Strong project management skills and ability to lead cross-functional initiatives.
- Data-fluent approach to analyzing performance and making optimization decisions.
- Experience managing freelancers, agencies, and external resources.
- Ability to travel periodically for events and meetings.
Responsibilities
- Develop and execute integrated, multi-channel marketing plans across campaigns, webinars, email nurture, social media, content, events, and corporate communications.
- Translate go-to-market strategies into measurable marketing initiatives supporting acquisition, retention, and revenue growth.
- Manage paid and earned media, including sponsored content, newsletters, video, and publisher initiatives.
- Draft press releases and manage relationships with agencies, analysts, media outlets, and external partners.
- Develop executive visibility and thought-leadership programs to strengthen brand positioning.
- Establish consistent brand voice and messaging across digital and internal channels.
- Measure and report campaign performance against engagement and pipeline objectives.
- Collaborate with product marketing and sales leadership to align marketing programs with business priorities.
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