Content Marketing Manager - Growth Marketing
New
S
SmartsheetSaaS / Tech
REMOTE, USAFull-TimeMiddle
Salary$115,000 — $140,000 USD
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData Analysis
Requirements
- Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field.
- 5+ years of content marketing experience.
- Strong portfolio of short and long-form B2B copy such as emails, landing pages, social, ebooks, guides, and reports.
- Proven ability to write persona-driven content focusing on customer pain points and business outcomes.
- Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment.
- Comfort using data to inform content decisions and optimize performance.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent communication skills for stakeholder management.
- Experience using AI as a drafting and productivity aid.
Responsibilities
- Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets.
- Craft persona-driven copy that leads with audience pain points and business challenges.
- Engage internal subject matter experts, customers, and industry leaders to develop content.
- Translate complex product and industry topics into clear, engaging copy.
- Review and provide recommendations to optimize the demand gen potential of short-form copy across channels.
- Develop and apply a deep understanding of buyer personas to inform content strategy.
- Utilize performance data to drive content insights and contribute to quarterly planning.
- Lead cross-functional content projects from brief to delivery.
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