Demand Generation Manager
P
PavagoB2B Marketing
Brazil. Argentina. Peru. Chile. Ecuador, U.S. Business HoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- SalesforceLead GenerationHubSpot
Requirements
- 4+ years of B2B marketing or demand generation experience.
- Proven experience generating measurable sales pipeline.
- Strong understanding of B2B sales and marketing funnels.
- Experience with HubSpot, Salesforce, Marketo, or similar platforms.
- Experience building multi-channel demand generation campaigns.
- Strong knowledge of lead nurturing, scoring, and qualification.
- Strong analytical and campaign management skills.
- Experience measuring campaign ROI and pipeline contribution.
- Ability to collaborate closely with sales leadership.
- Strong written and verbal English communication skills.
Responsibilities
- Build and execute multi-channel demand generation campaigns across email, content, webinars, and paid acquisition.
- Manage and optimize lead nurture and lifecycle marketing programs.
- Partner with sales to define ideal customer profiles (ICP), audiences, and targeting strategies.
- Develop and implement lead scoring and qualification frameworks.
- Analyze and report on pipeline contribution, campaign ROI, and funnel conversion rates (MQL to SQL to Opportunity).
- Improve marketing automation and CRM workflows to support lead generation goals.
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