Senior Digital Marketing Manager
New
J
JobgetherDigital Marketing
Based in the United StatesFull-TimeManager
Salary$127,000–$145,000 USD for the Zone 1 national-average pay band
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceGoogle AnalyticsTableau
Requirements
- 6+ years of digital marketing experience, including deep hands-on expertise managing large-scale Paid Search programs across platforms such as Google Ads and Microsoft Ads.
- Demonstrated expertise in high-budget campaign management, bid strategy and automation, keyword development, account structure, optimization, and performance analysis.
- Strategic knowledge of Pay-Per-Lead, Programmatic, Video, and Paid Social sufficient to establish strategy, define standards, and evaluate campaign outcomes.
- 2+ years of direct people-management experience, with a proven ability to set strategy, delegate execution, coach individual contributors, and maintain accountability for results.
- Proven ability to translate channel performance and marketing data into compelling strategic recommendations for senior stakeholders.
- Experience with marketing and analytics platforms such as Google Analytics, Search Ads 360, Salesforce, Tableau, Marketo, or comparable tools.
- Familiarity with first-party audience targeting, segmentation, and campaign, creative, and Floodlight tracking implementations.
- Strong project management, stakeholder management, communication, and relationship-building skills, with the ability to balance strategic leadership and operational accountability.
- A data-driven mindset and strong analytical capabilities, with a demonstrated focus on measurable outcomes and continuous optimization.
Responsibilities
- Own the strategy, budget, performance, and optimization of Paid Search programs, including bid strategies, account structures, keyword management, automation, and platform performance.
- Set strategic direction and performance standards for Pay-Per-Lead, Paid Social, Programmatic, and Video channels, while delegating day-to-day execution to direct reports.
- Establish campaign QA standards, escalation processes, and operational best practices to ensure consistent execution and quality across digital programs.
- Own comprehensive reporting across managed channels, translating campaign performance into insights, optimization opportunities, and strategic recommendations for senior leadership.
- Manage the overall digital marketing budget, allocating resources across channels, campaigns, and team members to maximize business results.
- Lead, coach, and develop a team of digital marketers, providing clear priorities, ongoing feedback, performance management, and career development opportunities.
- Partner with demand generation leadership to establish KPIs, performance targets, measurement frameworks, and accountability across digital marketing initiatives.
- Analyze market trends, customer behavior, competitive activity, and campaign data to identify new opportunities for growth and improved performance.
- Manage relationships with external agencies, vendors, and strategic partners, ensuring performance aligns with expectations and business objectives.
- Collaborate with senior leaders and cross-functional stakeholders to align digital marketing strategies with broader organizational priorities and growth goals.
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