Senior Digital Marketing Manager
New
T
TebraHealthTech
United States - RemoteFull-TimeManager
Salary127,000 - 145,000 USD per year
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Job Details
- Experience
- 6+ years of digital marketing experience
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsTableau
Requirements
- 6+ years of digital marketing experience with deep hands-on expertise in Paid Search (Google Ads, Microsoft Ads).
- Experience managing high-budget campaigns, bid strategy, automation, and keyword and account structure at scale.
- Working strategic knowledge of PPL, Programmatic, video, and paid social.
- 2+ years managing individual contributors with demonstrated ability to set channel strategy.
- Proven track record translating channel performance into strategic recommendations for senior stakeholders.
- Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, and Marketo.
- Excellent project management and relationship management skills.
- Ability to delegate execution while retaining accountability for outcomes.
- Familiarity with 1st party targeting, audience segmentation, and floodlight/campaign/creative tracking implementation.
- Experience in healthcare or technology sectors is preferred.
Responsibilities
- Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization.
- Direct strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports.
- Set QA standards and escalation paths for core campaign set-ups, delegating hands-on execution to your team.
- Own in-depth reporting for campaign success across all owned channels and communicate wins and optimization opportunities to senior leaders.
- Manage the collective digital marketing budget and allocate resources across channels and team members.
- Manage and develop a team of marketers, providing coaching, feedback, and career growth support.
- Partner with the Director, Demand Generation to establish program KPIs and performance metrics.
- Analyze market trends, customer insights, and the competitive landscape to identify growth opportunities.
- Manage relationships with external partners, agencies, and vendors.
- Collaborate with senior leadership to align digital marketing strategy with broader organizational strategies.
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