Marketing Operations Manager
New
G
Gurobi OptimizationB2B Software
United StatesFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years
- Required Skills
- Salesforce
Requirements
- 4+ years of experience in Marketing Operations, Demand Generation, Operations, or a related role within a B2B software organization.
- Advanced expertise with Marketo, including administration, campaign operations, lead lifecycle management, and reporting.
- Strong Salesforce CRM experience, including lead, contact, account, opportunity, and campaign management.
- Hands-on experience with LeanData, including lead routing, account matching, territory assignment, and workflow optimization.
- Experience supporting complex sales organizations with multiple territories, segments, and routing requirements.
- Strong understanding of B2B software lead management best practices and opportunity lifecycle processes.
- Data quality, database health metrics, and data integrations experience.
- Familiarity with attribution platforms such as Marketo Measure and revenue intelligence tools.
- Demonstrated experience leveraging AI tools, automation platforms, or advanced analytics solutions.
- Experience partnering directly with Marketing and Sales leadership.
Responsibilities
- Partner with Demand Generation team to execute, optimize, and scale integrated marketing campaigns across digital, webinar, event, content syndication, and ABM channels.
- Build and manage campaign workflows, audience segmentation, nurture programs, and automation processes.
- Support the administration and optimization of Marketo, Marketo Measure, and related marketing technologies.
- Optimize lead scoring, qualification, routing, lifecycle stages, and service-level agreements (SLAs) in collaboration with operations.
- Maintain high standards for data quality, compliance, segmentation, and database health.
- Identify opportunities to automate manual processes and improve operational efficiency.
View Full Description & ApplyYou'll be redirected to the employer's site
