Marketing Operations Manager

New
T
TerraDigital Marketing
Remote (U.S.)Full-TimeManager
Salary95,000 - 105,000 USD per year
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Job Details

Required Skills
SalesforceTableauHubSpot

Requirements

  • Experience working in financial services marketing with an understanding of wirehouse and independent advisor structures.
  • Knowledge of working within intensely regulated industries.
  • Deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
  • Expertise in leveraging marketing tools and technologies (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
  • Experience building website analytics reports and sales/marketing dashboards (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
  • Comprehensive understanding of marketing funnels and how content, email, paid media, and sales intersect.
  • Ability to multitask, pivot quickly between tasks, and adapt to shifting deadlines.
  • Strong initiative and problem-solving skills.
  • Agency experience is strongly preferred.

Responsibilities

  • Build lead nurture and email campaigns inside clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
  • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
  • Set up and launch email, social, paid, and organic marketing campaigns for clients.
  • Provide timely updates on campaign progress during internal and client-facing calls.
  • Coordinate campaigns and gather client feedback via Slack and email.
  • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports.
  • Ensure data integrity by cleaning and maintaining contact databases and helping source new leads.
  • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
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95,000 - 105,000 USD per year
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