Marketing Operations Manager
New
C
CordanceB2B SaaS
United States - RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Business IntelligenceMicrosoft Power BISalesforceTableauMicrosoft ExcelHubSpotLooker
Requirements
- 5+ years of experience in Marketing Operations, Marketing Analytics, Revenue Operations, Business Intelligence, or a related field.
- Advanced data analytics and BI reporting skills, specifically working in centralized layers like Looker, Tableau, or Power BI.
- Advanced Excel modeling skills.
- Proficiency in marketing automation platforms (HubSpot) and CRM tools (Salesforce).
- Deep understanding of demand generation metrics, attribution models, and marketing ROI.
- Experience partnering with technical and data teams to define business requirements and validate solutions.
- Strong project management skills with the ability to manage multiple cross-functional initiatives.
- Proven experience collaborating with sales, operations, and leadership teams.
- Excellent communication skills for translating complex data into actionable business insights.
- Familiarity with SQL is nice to have.
- Exposure to AI-assisted reporting or automation tools is a plus.
- Experience supporting sales development (SDR) operations is a plus.
Responsibilities
- Analyze marketing performance across the funnel, pipeline, and campaign effectiveness to identify trends and risks.
- Ensure data accuracy and timeliness for performance scorecarding, including lead-to-opportunity conversion and marketing ROI.
- Own the marketing reporting suite within the centralized BI/reporting layer.
- Partner with Data Engineering to define reporting requirements, prioritize enhancements, and conduct QA/UAT.
- Develop and refine standardized SOPs to improve operational efficiency and consistency across business units.
- Optimize lead enrichment and routing processes to facilitate seamless marketing-to-sales handoffs.
- Support the operationalization of AI-enabled reporting and automated business insights.
- Provide operational support for the SDR function, including reporting and program cadences.
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