Marketing Operations Manager

New
C
CordanceB2B SaaS
United States - RemoteFull-TimeManager
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
Business IntelligenceMicrosoft Power BISalesforceTableauMicrosoft ExcelHubSpotLooker

Requirements

  • 5+ years of experience in Marketing Operations, Marketing Analytics, Revenue Operations, Business Intelligence, or a related field.
  • Advanced data analytics and BI reporting skills, specifically working in centralized layers like Looker, Tableau, or Power BI.
  • Advanced Excel modeling skills.
  • Proficiency in marketing automation platforms (HubSpot) and CRM tools (Salesforce).
  • Deep understanding of demand generation metrics, attribution models, and marketing ROI.
  • Experience partnering with technical and data teams to define business requirements and validate solutions.
  • Strong project management skills with the ability to manage multiple cross-functional initiatives.
  • Proven experience collaborating with sales, operations, and leadership teams.
  • Excellent communication skills for translating complex data into actionable business insights.
  • Familiarity with SQL is nice to have.
  • Exposure to AI-assisted reporting or automation tools is a plus.
  • Experience supporting sales development (SDR) operations is a plus.

Responsibilities

  • Analyze marketing performance across the funnel, pipeline, and campaign effectiveness to identify trends and risks.
  • Ensure data accuracy and timeliness for performance scorecarding, including lead-to-opportunity conversion and marketing ROI.
  • Own the marketing reporting suite within the centralized BI/reporting layer.
  • Partner with Data Engineering to define reporting requirements, prioritize enhancements, and conduct QA/UAT.
  • Develop and refine standardized SOPs to improve operational efficiency and consistency across business units.
  • Optimize lead enrichment and routing processes to facilitate seamless marketing-to-sales handoffs.
  • Support the operationalization of AI-enabled reporting and automated business insights.
  • Provide operational support for the SDR function, including reporting and program cadences.
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