- Build lead nurture and email campaigns inside clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
- Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
- Set up and launch email, social, paid, and organic marketing campaigns for clients.
- Provide timely updates on campaign progress during internal and client-facing calls.
- Coordinate campaigns and gather client feedback via Slack and email.
- Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports.
- Ensure data integrity by cleaning and maintaining contact databases and helping source new leads.
- Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
SalesforceTableauHubSpot