Marketing Strategy & Operations Manager
New
A
AshbyEnterprise Software
Remote - US; Secondary Locations: Remote - CanadaFull-TimeManager
Salary$150K - $207K; US Tier 1 - SF & NYC Metros: $172.5K – $207K; US Tier 2: $150K – $180K; Canada: CA$165K – CA$198K
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Job Details
- Experience
- 7+ years
- Required Skills
- SQLData AnalysisGoogle AnalyticsHubSpot
Requirements
- 7+ years of experience in marketing strategy and operations or similar role.
- Proficiency in SQL and data manipulation.
- Advanced expertise in marketing automation platforms.
- Strong understanding of lead management and campaign attribution.
- Experience with web analytics tools such as Google Analytics or Adobe Analytics.
- Strong analytical skills with data visualization experience.
- Knowledge of data privacy regulations and compliance.
- Ability to diagnose ambiguous problems and define KPIs.
- Hands-on technical and analytical capabilities.
Responsibilities
- Implement and maintain robust marketing campaign tracking, including UTM parameters and lead source attribution in HubSpot.
- Design and execute complex marketing automation workflows.
- Build and maintain dashboards covering SEO, website analytics, lead generation, and campaign performance.
- Develop data governance frameworks and manage data segmentation for targeted initiatives.
- Ensure compliance with data privacy regulations like GDPR and CCPA.
- Act as the subject matter expert for lead management and collaborate on tech stack improvements.
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