- Build differentiated positioning and messaging for distinct security buyers from guard company operators to corporate security directors.
- Own end-to-end launch execution including launch plans, assets, cross-functional readiness, and post-launch results.
- Equip Sales and Customer Success teams with enablement materials such as decks, demos, battlecards, and objection handling tools.
- Track adoption and launch performance, partnering on Pendo in-app guidance and KPIs.
- Run voice-of-customer research to validate messaging and feed insights back to the Product team.
Data Analysis