Senior Manager, Marketing Operations
New
A
AxoniusCybersecurity
Remote USFull-TimeManager
Salary$168,000 — $188,000 USD
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Job Details
- Experience
- 9+ years of B2B marketing operations experience
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsHubSpotCRM
Requirements
- 9+ years of B2B marketing operations experience with expertise in HubSpot and Salesforce.
- 2+ years of people management experience with a demonstrated ability to develop and retain talent.
- Deep experience in lead management, marketing automation, and CRM systems.
- Proven ability to lead cross-functional initiatives and influence stakeholders at all levels.
- Experience building lead management processes in a high-growth B2B SaaS environment.
- Strong analytical skills with the ability to translate data into strategic recommendations for senior leadership.
- Familiarity with web analytics tools including Google Analytics, Tag Manager, and UTM tracking.
- Excellent project and program management skills with a track record of delivering complex initiatives.
- Clear understanding of B2B SaaS sales and marketing processes.
- HubSpot and/or Salesforce certifications.
Responsibilities
- Directly manage, mentor, and develop a team of 2–3 marketing operations professionals, setting priorities and holding the team accountable to goals.
- Own the end-to-end lead management strategy — including lead scoring, funnel design, and lead nurturing — ensuring processes scale with the business.
- Lead cross-functional initiatives with marketing, sales, and business operations, representing the lead management function in senior stakeholder conversations.
- Oversee marketing automation in HubSpot and Salesforce, driving continuous optimization of workflows and establishing governance practices across the team.
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