Sr. Marketing Campaign Analyst, Lifecycle Marketing
New
O
OportunFinancial Services
Remote - MXFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementData AnalysisHTMLCSSJSONA/B testingCRM
Requirements
- 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation.
- Hands-on experience building campaigns in platforms like Iterable, Braze, Salesforce Marketing Cloud, Marketo, Responsys, or Cordial.
- Strong knowledge of multi-channel execution including segmentation, personalization, and deliverability.
- Proficiency in HTML and CSS for email development and template troubleshooting.
- Familiarity with JSON, API integrations, and event-based architectures.
- Experience with dynamic content or scripting languages like Handlebars, AMPscript, or Liquid.
- Competence in working with customer attributes, event data, and campaign tracking.
- Experience supporting A/B testing and using performance data for optimization.
- Strong project management skills with ability to manage multiple timelines.
- Proficiency in Excel or Google Sheets.
- High attention to detail and ability to work collaboratively across cross-functional teams.
Responsibilities
- Build, launch, monitor, and optimize lifecycle campaigns across email, SMS, push, and direct mail.
- Translate campaign briefs into accurate audience segments, creative setup, workflows, and QA plans.
- Develop and update HTML email templates, dynamic content, and personalization logic.
- Configure automated journeys triggered by customer behavior, product events, and business rules.
- Manage campaign timelines, approvals, and post-launch monitoring.
- Execute end-to-end QA of templates, links, tracking, targeting, and data logic.
- Troubleshoot platform, data, and rendering issues in partnership with cross-functional teams.
- Partner with stakeholders to define requirements, manage dependencies, and flag project risks.
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