Performance Marketing Specialist
New
P
PavagoDigital Marketing
Mexico. Colombia. Brazil. Costa Rica; Pakistan, LATAM, South Africa, Philippines, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 3+ years of hands-on performance marketing or paid media experience.
- Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
- Strong understanding of PPC, paid acquisition, and funnel optimization.
- Proficiency with Google Analytics and Google Tag Manager.
- Demonstrated ability to improve ROAS and reduce CPA/CPL.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication skills.
- Ability to work remotely during U.S. business hours.
Responsibilities
- Build, launch, and manage paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Optimize campaigns for ROAS, CPA, CPL, and conversion rates.
- Conduct A/B testing on ad creatives, messaging, audiences, and landing pages.
- Monitor key metrics using Google Analytics and platform dashboards.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with creative, content, and sales teams to improve lead quality and revenue.
- Manage campaign budgets and bidding strategies to ensure efficient scaling.
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