Digital Marketing Specialist
New
T
TwoconnectDigital Marketing
Pasig, Metro Manila, Philippines, 7:00 AM – 4:00 PM PHTFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years
- Required Skills
- Data AnalysisGoogle AnalyticsContent creation
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Business or a related field.
- At least 3 years’ experience in Digital Marketing Specialist, Digital Marketing Executive or similar roles.
- Demonstrated hands-on experience managing Google Ads campaigns, including campaign setup, optimisation, reporting and performance analysis.
- Experience with paid social advertising, particularly Meta Ads, as well as planning and managing LinkedIn marketing campaigns and ongoing social media content.
- Strong understanding of digital marketing analytics, including Google Analytics, campaign performance reporting and the ability to interpret data and provide practical recommendations.
- Proven experience creating engaging written and digital content across multiple channels, with the ability to use AI tools effectively while maintaining an authentic brand voice.
- Experience developing and executing email marketing campaigns and customer nurture programs.
- Strong copywriting, communication and presentation skills.
- Highly organised, analytical and detail-oriented.
- Strong collaboration skills with the ability to work effectively with internal stakeholders and subject matter experts.
Responsibilities
- Develop, implement and manage digital marketing campaigns across Google Ads, paid social, LinkedIn, email and other relevant digital channels to support lead generation, brand awareness, client engagement and business growth.
- Create and manage high-quality digital marketing content across multiple channels, working with internal subject matter experts to translate technical information into compelling, audience-focused messaging while maintaining brand tone and authenticity.
- Develop and execute email marketing campaigns and customer nurture programs that support client engagement, lead nurturing and business development initiatives.
- Monitor, analyse and report on digital marketing performance using Google Analytics and other relevant marketing platforms, identifying trends and opportunities to improve campaign effectiveness and return on investment.
- Optimise campaigns, content, online visibility and channel performance based on data-driven insights, providing recommendations on channel selection, marketing investment and campaign strategy.
- Collaborate with internal stakeholders and subject matter experts to implement the digital marketing strategy, improve marketing processes and campaign workflows, and identify opportunities for continuous improvement.
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