Influencer Marketing Manager
New
P
PairedDTC Consumer Goods
Mexico, PST business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3–5+ years
- Required Skills
- Data AnalysisContent creation
Requirements
- 3–5+ years of experience in Influencer Marketing, Creator Partnerships, or Affiliate Marketing.
- Proven experience delivering measurable results for DTC consumer brands selling physical products.
- Experience with content creation, preferably as a content creator themselves.
- Strong experience sourcing, recruiting, and managing influencers at scale.
- Experience working with US-based creators.
- Strong understanding of the US consumer market and current trends.
- Experience negotiating influencer partnerships and managing creator relationships end-to-end.
- Strong understanding of TikTok, Instagram, YouTube, and emerging creator platforms.
- Data-driven mindset with the ability to analyze campaign performance and optimize future campaigns.
- Excellent communication and relationship-building skills.
- Highly organized and able to manage multiple influencer partnerships simultaneously.
- Fluent in English, both written and verbal.
- Must be able to work during PST business hours.
Responsibilities
- Source, identify, and recruit influencers who align with the brand and target audience.
- Build and maintain a pipeline of high-quality creators across Instagram, TikTok, YouTube, and other relevant platforms.
- Manage influencer relationships from outreach and onboarding through campaign execution and ongoing communication.
- Negotiate partnership terms, deliverables, and compensation with creators.
- Coach influencers on content direction, messaging, and best practices to maximize campaign performance.
- Monitor campaign performance and optimize influencer partnerships based on KPIs such as ROAS, engagement, conversions, and revenue.
- Develop long-term relationships with top-performing creators and identify opportunities to scale successful partnerships.
- Collaborate closely with the creative and marketing teams to ensure campaigns align with the overall brand strategy.
- Stay up to date on influencer marketing trends, platform updates, and emerging creators.
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