Product Growth Marketing Manager
New
W
WatiB2B SaaS
Brazil. Mexico. ArgentinaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English, Portuguese, and Spanish
- Experience
- 5+ years
- Required Skills
- Data AnalysisGoogle AnalyticsProduct AnalyticsLooker
Requirements
- 5+ years of experience in B2B SaaS in product marketing, growth marketing, or hybrid roles.
- Hands-on experience partnering directly with Product Management on a recurring, structural basis.
- Fluency in working independently with product analytics tools like Amplitude, Mixpanel, Google Analytics, or Looker.
- Proven track record of executing successful product or feature launches, ideally within a PLG motion.
- Strong analytical mindset with the ability to pull and interpret behavioral data independently.
- Excellent written and verbal communication skills for translating insights into clear messaging.
- Strong project management skills to manage multiple initiatives simultaneously.
- Keen eye for design and user experience.
- Fluent in English, Portuguese, and Spanish.
- Bachelor’s degree in marketing, business, or related field (MBA is a plus).
Responsibilities
- Partner weekly with Product Managers to review roadmap, feature performance, and usage data.
- Analyze adoption and behavioral data to identify customer segments with propensity for expansion or upsell.
- Translate data-backed insights into business cases, positioning, messaging, and sales enablement.
- Execute go-to-market and expansion plans, aligning product, marketing, and sales teams.
- Improve onboarding and activation by identifying friction points through quantitative usage data.
- Conduct ICP research and market analysis specifically for the LATAM region.
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