Influencer Marketing Manager
P
Plata CardDigital Acquisition
Worldwide, MexicoFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent Spanish and English
- Experience
- 2+ years
- Required Skills
- Data AnalysisNegotiationCRM
Requirements
- Fluent Spanish and English.
- 2+ years of experience in Influencer Marketing, Affiliate Marketing, or Performance Marketing.
- Strong understanding of the influencer landscape across Spanish-speaking markets.
- Experience managing influencer campaigns from initial outreach through final reporting.
- Ability to analyze campaign performance using metrics such as CAC, conversion, and ROI.
- Experience working with CRM systems or influencer management platforms.
- Strong communication and negotiation skills.
- Confident use of AI tools (such as Claude or similar) to improve productivity.
Responsibilities
- Manage approximately 30 influencer partnerships and placements independently each month.
- Build and maintain influencer relationships, negotiate commercial terms, and coordinate campaign execution.
- Support testing of new acquisition hypotheses and contribute ideas to improve performance.
- Monitor campaign metrics such as CAC, conversion, and ROI to identify optimization opportunities.
- Manage allocated campaign budgets to ensure efficient delivery.
- Collaborate with the Performance Marketing team to launch, optimize, and report on campaigns.
- Maintain and expand the influencer database using internal CRM tools.
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