Director, HCP Marketing
New
M
Mineralys TherapeuticsBiopharmaceutical
US RemoteFull-TimeDirector
Salary200,000 - 220,000 USD per year
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Job Details
- Experience
- 8+ years of pharmaceutical or biotech industry experience including 6+ years in HCP marketing
- Required Skills
- Cross-functional Team LeadershipMarket Research
Requirements
- MBA or bachelor’s degree.
- 8+ years of pharmaceutical or biotech industry experience.
- 6+ years in HCP marketing.
- Demonstrated launch experience.
- Cardiovascular and/or chronic care experience strongly preferred.
- Builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
- Proven ability to lead through ambiguity and define direction.
- Experience effectively leading cross-functional teams.
- Experience managing agency partners.
- Excellent communication and presentation skills.
Responsibilities
- Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
- Partner with market research to identify and translate strategic insights into launch readiness plans and prioritized HCP engagement tactics.
- Lead development and execution of messaging, creative campaign, and tactical development, including personal and non-personal channels.
- Deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints by partnering with the Patient & Consumer Marketing lead and Digital team.
- Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives.
- Lead sample strategy as part of the HCP launch plan, ensuring compliant execution and field pull-through.
- Collaborate with Medical, Legal, Regulatory, and Compliance teams to ensure compliant messaging and execution.
- Collaborate with Medical Affairs to integrate clinical data into HCP brand strategy.
- Evaluate promotional strategy effectiveness through campaign measurement and metrics.
- Manage relationships with external vendors and agency partners.
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