Senior Director, Customer Lifecycle Marketing - Usage & Engagement
New
A
AlphaSenseEnterprise B2B SaaS
Remote - United StatesFull-TimeDirector
Salary$192,000 — $235,000 USD
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisCross-functional Team LeadershipRESTful APIs
Requirements
- 10+ years of experience in high-growth, Enterprise B2B SaaS marketing.
- Significant experience leading post-sale marketing programs.
- Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption.
- Experience with API-based customer environments.
- Experience with usage-based or consumption-based business models.
- Strong analytical skills with experience using product and behavioral data to inform strategy.
- Familiarity with product-led growth principles and experimentation methodologies.
- Executive presence with the ability to influence cross-functional leaders and drive alignment.
- Experience partnering closely across Marketing, Customer Success, Sales, and Product.
Responsibilities
- Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings.
- Establish repeatable and scalable processes, experimentation frameworks, and success metrics.
- Design digital-first programs that accelerate time-to-value, encourage deeper product utilization, and coordinate with Customer Success teams.
- Implement lifecycle strategies to increase customer usage, specifically focusing on API solutions.
- Develop executive reporting and optimization strategies for consumption-based revenue, product utilization, and engagement.
- Build and scale a high-performing team.
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